Best Seller $29.99

Two dozen red roses with clear glass vase.

Regular price $79.99. Save $50 for a limited time.

Free shipping in the United States and Canada. For select places in Asia Pacific, Europe, Middle East, Africa, see free shipping details, restrictions apply.

Best Seller $59.99

Two dozen red roses with clear glass vase. Plus, six bars Toblerone chocolates and one pound See’s assorted chocolates.

Regular price $99.99. Save $40 for a limited time.

Free shipping in the United States and Canada.
Free shipping in select places in Asia Pacific,
Europe, Middle East, Africa, see details.


This is a UX/UI project for illustration purposes only. In the above-the-fold it is best to show the best product or promotion you would like to push.
The above-the-fold is the most valuable real estate on a website.

Effective above-the-fold UX/UI strategy tips

1. Thou shall follow the KISS theory.
2. Thou shall not confuse the users, so make sure the promotion or message is clear and straightforward.
3. Avoid clutter.
4. Readability – typeface and px size.
5. Consider the 7 Elements of Design.

7 Elements of Design

Line
Shape
Texture
Space
Size
Value
Color

The UX Pyramid

The Elements of User Experience by Jesse James Garrett

http://www.jjg.net/elements/pdf/elements.pdf

Textbook: Don’t Make Me Think

https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515